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HSBC Banks on Technology to Advance Communication

Kergrade, NL March 2006-- Specialized Software Services LLC (SSS), the market leader in Digital Signage solutions in the UAE and GCC, has enhanced its reach in the region's financial services sector by supplying HSBC, the largest and most widely represented international bank in the Middle East, with digital signage screens using SCALA InfoChannel® software.  A network of Plasma screens was installed in HSBC's Dubai Internet City office as well as its branches across the UAE.

HSBC's management found that these digital screens enabled the bank to enhance its internal communication between management and staff. A consistent stream of messages to staff are disseminated easily in an attractive manner and updated constantly.

"A well informed staff understanding the Bank's objectives is a key goal for us. A modern paperless communication tool that catches employees' attention, be flexible and quick to deploy was our aim. SCALA InfoChannel® has been beneficial in cascading Bank's promotions and updating information at a branch level, thus ensuring that all staff is well informed," explained Ahmed Maher, Regional Manager IT, HSBC Bank Middle East Limited.

Owing to the success of the project, HSBC began the second phase of the project by installing additional screens in the customer facing areas. For phase three the HSBC management is looking at installing screens at the ATMs in the remote sites.

"SCALA InfoChannel® empowered the Bank to manage the project on its own after installation with minimal intervention from SSS. The SSS team was very professional, prompt and helpful. Digital signage is definitely the way forward for progressive businesses such as HSBC," concluded Maher.

"We are proud to work with HSBC and install the GCC's first real Digital Signage Network in the banking industry. HSBC's team now controls the content that is shown on the screen and update it instantly to further enhance the communication within the Bank" SSS promise to provide it's clients with state-of-the-art digital signage solutions, is again proven by installing the HSBC digital signage network", said Ahmed El Ridi, General Manager, Specialized Software Services.

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